Show Overview

BRAND SECRETS AND STRATEGIES is dedicated to Empowering Brands and Raising The Bar. This podcast is an audio natural products accelerator for food startups, entrepreneurs, and health-focused brands and retailers. The focus is on helping healthy brands get your products into the hands of more shoppers by getting onto more store shelves and more importantly, keeping it there. Learn secrets from current and future industry thought leaders. Learn how to leverage best practice strategies to level the playing field and compete more effectively against big brands. Learn actionable insights and strategic solutions to grow your brand and most importantly, save you valuable time and money!• From the “What You Need To Know” blog on Category Management Solutions, nothing happens until someone buys your product and shoppers can’t buy what they can’t find.• The path to sustainable sales includes increasing distribution, effective merchandising, efficient trade marketing, maximizing consumer/shopper engagement, and actionable insights – true category management.• True Category Management is both the art and the science of getting your products into the hands of new and loyal shoppers.Are you a brand or retailer who:· Is looking for effective ways to grow sales and get your products into the hands of more consumers?· Wants to compete against brands with seemingly endless resources and to compete more effectively in any economy and across every channel?· Is not completely satisfied with your merchandising, distribution or return on your trade spending investment?· Wants to make a bigger impact in your community?· Is looking for ways to save valuable time and money and avoid the common mistakes and pitfalls that most brands make?If you answered yes to any of these questions, this show is for you!


Daniel Lohman


Management & Marketing, Podcasts, Business, Shopping
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